Product Design · AI · Strategy · Systems
Designing product logic
for complex, AI-powered systems.
Not decorating interfaces.
Carlos Gobbo · Senior Product Designer
Selected work
MSD (Merck Sharp & Dohme)
Keytruda: guiding physicians through treatment decisions with clarity and precision.
Up to 30% less time to find drug information
Itaú Rede
Optimizing self-service contracting flows and the merchant product ecosystem.
15% to 40% more self-service conversion
Livelo
Livelo Viagens: redesigning the travel booking experience with price transparency and intuitive navigation.
Up to 15% more completed bookings
About
Carlos Gobbo
Senior Product Designer
I design the logic that makes products work, from regulated flows to AI-powered features.
My work lives at the intersection of business strategy, user research, and systems architecture, in industries where getting it wrong has real consequences.
AI is built into how I work, from research synthesis to working prototypes.
Skills
- AI product design
- Designing AI features, prompt and agent workflows, and AI-assisted prototyping
- Craft
- UI systems, interaction patterns and visual precision
- Research
- User interviews, usability testing and data synthesis
- Writing
- UX copy, documentation and strategic narratives
Trajectory
to present
ExitLag
Senior Product Designer
Product strategy meets visual design. Designing and optimizing user journeys across desktop and embedded environments, leading usability testing and collaborating with engineers, PMs, and hardware teams.
to
Livelo · via Môre
Senior Product Designer
Redesigning the travel booking experience: hotel search, car rental, and flight journeys. Designing the entire flow for purchases with points or money on a robust travel planning project.
to
Itaú Rede · via Môre
Senior Product Designer
Responsible for the homepage area of Rede's website, working on the digital acquisition journey and lead generation for a fully digital acquisition flow at enterprise scale.
to
MSD & DASA · via Môre
Senior Product Designer
Healthcare design across pharma and diagnostics. Created the Keypoint app for MSD connecting health professionals, and evolved the Nav Pro app at DASA to improve cancer patient routines.
to
ALFASOFT
Mid-level Product Designer
Built 15+ web and mobile products across healthcare, education, and IT in Lisbon. Worked directly with developers and customers on requirements analysis, scope definitions, and interface design.
to
Advise Brasil
Product Designer
Innovation and New Products department. UX and UI design, user interviews, usability testing, Design System ownership, and front-end collaboration to keep product consistency.
to
Early career
UX/UI Designer and Sales
Where it all started. Interface design at Gempe, inbound marketing at Forlogic Software, and a commercial internship at Itaú Unibanco. That built the foundation of customer empathy and business thinking.
What I don't do
UI decoration without strategic foundation.
Design systems built for aesthetics instead of product logic.
Process theater. Workshops for the sake of workshops.
Portfolio-driven design. I optimize for outcomes, not screenshots.
Contact
Get in touch.
Have a product or AI challenge, or want to collaborate? Let's talk.
- Emailcarlos.gobbo@outlook.com
- LinkedInin/carlosgobbo
- GitHubcarlosgobbo